The Ad Sales Research & Insights team is a division of ViacomCBS Advanced Advertising. We elevate the value of ViacomCBS’ diverse and distributed audiences for advertising partners. We empower our sellers with measurement, strategic insights and data leverage for their clients. This group is charged with making the consumer connection with ViacomCBS’ many varied audiences across all platforms by providing expertise in generational and life stage segments. We specialize in studies, surveys, data sets, forecasting and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism and ad efficiency.
Reporting to the SVP of Ad Sales Research & Insights, this Vice President will be an experienced leader responsible for overseeing the national ad sales qualitative and quantitative research efforts, strategies and advocacy for Viacom’s Kids and Family brands which includes Nickelodeon, Nick Jr, Nick Toons and Teen Nick. This group specializes in insights, measurement, media consumption, consumerism and trends related to Kids, Teens and Parents. This team leader is also charged with provision of research for all VCBS Sales on the key consumer categories that are integral to these cohorts: Toys, Retail, CPG, HBA, Studio, Gaming and Entertainment. This role is an integral member and contributor to ViacomCBS Advanced Advertising’s senior management.