ViacomCBS is embarking on our own Digital Transformation to accelerate growth for our SVOD/AVOD businesses. A key pillar of this transformation is moving from static and editorialized experiences to handling audiences and personalized experiences.
We’re looking for an experienced, data driven marketing leader with deep expertise in delivering and scaling personalized experiences for brands. This leader will drive ViacomCBS’s personalization strategy across multiple touch points and experiences from digital engagements on our websites and applications to individualized emails and push notifications to drive subscriber retention. This strategy will drive impact and growth for ViacomCBS across all of our key metrics from new subscriber acquisition to user retention, renewals, and happiness!
The right candidate brings knowledge of personalization and experimentation strategies, algorithms, and dependencies such as profile data and taxonomy systems. This candidate understands the role different algorithms (such as reinforcement learning or collaborative filtering) play in crafting a personalized experience. They use their expertise in handling these algorithms to deliver value to our users!
Enabling our SVOD/AVOD businesses to effectively launch and run personalization and experimentation campaigns is a big part of this role. Scaling the reach, coverage, and impact of personalization at ViacomCBS is a key success measure.