As BET+’s Lifecycle Marketing Manager, you will be a key member of our growing marketing team. This position will work out of our office in Los Angeles, California (or NY). You will lead the customer journey and personalization strategy for BET+ subscribers with the goal of improving overall retention and improving LTV.
- Drive continuous improvements to our subscriber acquisition funnels through rigorous analysis and optimization
- Refine, prioritize and execute on partner storefront enhancements to improve install and conversion rates
- Set and track key performance metrics that align with key business objectives
- Partner with product, agency, and retention teams to make sure paid media is spent efficiently
- Articulate and validate channel optimizations through research, user testing, and A/B testing
- Partner with CRM team on optimizing onboarding and conversion-to-paid rates