The ViacomCBS Ad Sales Research & Insights team is a division of the larger sales organization that is charged with using research to facilitate the consumer connection between Viacom’s varied audiences (across platforms) by providing expertise and insights across consumer segments and categories. ASR specializes in thought leadership, qual/quant analysis, data sets, forecasting/estimates and performance metrics that help clients further their knowledge of targets through engagement and ad effectiveness.
The Senior Analyst will support the cross platform research needs of the overall Ad Sales org + marketing efforts through the lens of VIACOM’S KIDS BRANDS (NICK, NICK JR., TEENNICK, NICKTOONS), and its aligning category verticals (Retail, Toy, CPG, Studio, etc).
Additionally, the ideal candidate will be open to gaining expertise in and becoming a key contributor for enhanced sales offerings such as branded content value metrics, targeted campaign effectiveness, and Live Events/Experiential OTG brand lift and ROI metrics analysis. This position will support teams in multiple regions (NY + Chicago), and will specialize in data analysis/visualization, insights, culture and trends across key consumer categories on behalf of sales.