The Consumer Insights Team at ViacomCBS Consumer Products is responsible for developing, synthesizing, and using consumer insights to inform Consumer Products strategy and execution. Key partners include the CP Leadership Team, Franchise Planning, Category (LOB) teams, Domestic Retail Teams and International teams. The CP Consumer Insights team is built on the foundation of an expertise in consumer and shopper behavior, a focus on evolving needs and trends, and an understanding of current and future product opportunities.
The Senior Director will report to the VP Consumer Insights, CP, and support Franchise and Strategy research efforts across the ViacomCBS portfolio. The ideal candidate is an experienced insights professional with a proven track record in crafting consumer understanding that drives the business. The candidate should have superior presentation development skills, particularly in crafting concise and impactful snapshots of research results and recommendations. In addition, the ideal candidate will have a passion for media, entertainment content and the Kids & Family consumer market.