Manager, Ad Sales Consumer Insights

Location : CityStateForPosting New York, NY
Job Locations
US-NY-New York
Brand
BET
Job Type
Full-Time Staff
iCIMS ID
2020-14356

About The Brand

BET Networks, a subsidiary of ViacomCBS Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

Overview and Responsibilities

The BET Ad Sales Consumer Insights department is looking for a Manager to join their team. This person will be a creative problem solver. You will be responsible for supporting the ad sales research needs of the BET family of brands for our sales teams and for supporting key research projects and initiatives. This person will be reporting into the Vice President of BET Ad Sales Consumer Insights. 

 

Responsibilities: 

  • Provide research support to sales team in order to fulfill ad hoc insight requests for BET Network cross-platform brands
  • Utilize syndicated databases (MRI, YouGov, Mintel, Numerator, Global Web, ListenFirst, Nielsen) to craft strong consumer stories to drive revenue for sales
  • Collaborate with Ad Sales Analytics to utilize cross-platform viewership data (linear, digital, and social) to build thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace
  • Contribute to innovative thought leadership pieces that advance the business and maintain our brands’ position with African American and multi-cultural urban audiences
  • Assist in conducting advertiser efficiency, category and lifestyle behavior studies on behalf of clients
  • Present consumer-focused research, as well as data-driven research, to internal and external clients
  • Use the BET fan panel to drive rich insight for the BET sales team

 

Basic Qualifications

  • Bachelor's degree
  • 4+ years’ experience in media or consumer research; knowledge of African American and multi-cultural adult consumer segments a plus
  • Knowledge of syndicated data tools (MRI, YouGov, Numerator, Global Web, ListenFirst, Kantar)
  • Computer proficiency with strong Microsoft Office skills is essential (Excel, PowerPoint, Word)

Additional Qualifications

  • Strong story telling with proven background in translating data into insights and insights into stories that influence decisions
  • Ability to think strategically and forward-thinking. Ability to multitask and prioritize in a fast-paced environment
  • Strong collaboration skills in a complex organization
  • Has the pulse of African American and multi-cultural cultures
  • Attention to detail, work ethic and excellent judgment
  • Strong oral and written communication skills

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