The BET Ad Sales Consumer Insights department is looking for a Manager to join their team. This person will be a creative problem solver. You will be responsible for supporting the ad sales research needs of the BET family of brands for our sales teams and for supporting key research projects and initiatives. This person will be reporting into the Vice President of BET Ad Sales Consumer Insights.
- Provide research support to sales team in order to fulfill ad hoc insight requests for BET Network cross-platform brands
- Utilize syndicated databases (MRI, YouGov, Mintel, Numerator, Global Web, ListenFirst, Nielsen) to craft strong consumer stories to drive revenue for sales
- Collaborate with Ad Sales Analytics to utilize cross-platform viewership data (linear, digital, and social) to build thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace
- Contribute to innovative thought leadership pieces that advance the business and maintain our brands’ position with African American and multi-cultural urban audiences
- Assist in conducting advertiser efficiency, category and lifestyle behavior studies on behalf of clients
- Present consumer-focused research, as well as data-driven research, to internal and external clients
- Use the BET fan panel to drive rich insight for the BET sales team