Analyst, Program Research- BET

Location : CityStateForPosting New York, NY
Job Locations
US-NY-New York
Job Type
Full-Time Staff

About The Brand

BET Networks, a subsidiary of ViacomCBS Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

Overview and Responsibilities

The Research Analyst will be responsible for the linear, digital, and social analysis and audience measurement of Viacom’s BET Networks.



  • Support research needs of the Programming, Marketing, Scheduling and National Ad Sales team with ad hoc requests and special projects
  • Build thoughtful and innovative audience analyses to strategically position and distinguish our networks in the marketplace
  • Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
  • Help Programming and Scheduling analyze and interpret data in order to optimize network schedule
  • Work with Marketing to evaluate on-air and off-air promotions/advertising
  • Draw insights from secondary sources to establish value of BET Networks to advertising partners
  • Keep on top of Industry trends and key consumer insights

Basic Qualifications

  • Internship with national cable or broadcast network a plus
  • Knowledge of media metrics/math and measurement methodologies
  • Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) or digital measurement systems (Omniture, comScore, @Plan, etc.)
  • Knowledge of syndicated data systems (MRI, JD Power, Forrester)
  • Strong Microsoft Office skills (Excel, PowerPoint, Word)
  • Strong oral and written communication skills
  • Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask
  • Related college degree


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