The Research Analyst will be responsible for the linear, digital, and social analysis and audience measurement of Viacom’s BET Networks.
- Support research needs of the Programming, Marketing, Scheduling and National Ad Sales team with ad hoc requests and special projects
- Build thoughtful and innovative audience analyses to strategically position and distinguish our networks in the marketplace
- Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
- Help Programming and Scheduling analyze and interpret data in order to optimize network schedule
- Work with Marketing to evaluate on-air and off-air promotions/advertising
- Draw insights from secondary sources to establish value of BET Networks to advertising partners
- Keep on top of Industry trends and key consumer insights