Director, Social Impact - BET

Location : CityStateForPosting New York, NY
Job Locations
US-NY-New York
Job Type
Full-Time Staff

About The Brand

BET Networks, a subsidiary of ViacomCBS Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

Overview and Responsibilities

The Director, Social Impact will report directly to the Chief Social Impact & Communications Officer. Daily responsibility includes: further develop, handle and implement BET’s community investment program. This position will also help champion partnerships that strengthen BET’s relationship with our employees and the communities we serve.This is a fast moving environment and you must be able to perform duties with a sense of urgency. The candidate must excel at jumping into and working on diverse array of projects simultaneously. The ideal profile will be a phenomenal teammate and long-term strategic thinker.


  • Handle execution of global internal and external giving strategy and guidelines (e.g. grants, charitable giving, non-profit/NGO partnerships, etc.)
  • Work closely with the Chief Social Impact & Communications Officer on tracking, forecasting, handling and analyzing the overall charitable budget including all fiscal, in-kind/cash and volunteering contributions; as well as proactively pitching news ways to streamline processes and refine strategy
  • Help lead all aspects of and expand our global giving and volunteering platform and programs, working closely with our providers on how to continuously develop and grow the system, using standard methodologies across the industry and developing internal marketing campaigns against key objectives
  • You will be responsible for monitoring the calendar of key industry events, galas and conferences related to social impact, working as a team across the company to streamline processes and ensure BET is represented at key events.
  • Establish tight-knit collaboration with key business partners to identify and drive awareness and engagement with CSR programs throughout the organization.
  • Works in tandem with creative and design for internal and external marketing campaigns promoting our ongoing giving and employee engagement initiatives.
  • Primary point person for non-profits and organizations we support fiscally and/or partner with for volunteer events throughout the year
  • Leads all aspects of BET’s Corporate Memberships Program in New York City, ensuring partnerships are utilized, maintained and maximized.
  • Catalyst for ongoing volunteer and employee initiatives as needed across department
  • Calculate impact and cost savings from projects and provide analyses of results; establish, track and report progress on CSR critical metrics.

Basic Qualifications

  • 10+ years of related experience including running "giving programs" and implementing impactful investment strategies.
  • Experience crafting and executing stellar social impact campaigns.
  • Experience defining measurable outcomes and create high impact strategic partnerships
  • Experience with Benevity platform and/or other giving tools and platforms.
  • Experience with mentoring and motivating a team.

Additional Qualifications

  • Proactive and results oriented with excellent interpersonal, leadership and communication skills
  • Deadline and detail oriented with strong project management skills
  • Ability to design and develop creative elements for marketing campaigns
  • Experience partnering with top senior management
  • Ability to strategically partner with cross-functional department leads.
  • Intimate knowledge of philanthropic community is a plus
  • Needs to be able to work seamlessly on high-stakes projects with press and under tight deadlines


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