• Executive Director, Market Research

    Location : CityStateForPosting Los Angeles, CA
    Brand
    Paramount Pictures
    Job Type
    Full-Time Staff
    iCIMS ID
    2020-13733
  • About The Brand

    Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as Sunset Boulevard, The Godfather, Forrest Gump and Ferris Bueller's Day Off, and blockbuster franchises such as Star Trek, Transformers, and Mission Impossible. Recent innovative break-out films such as Interstellar, Arrival and A Quiet Place have added to Paramount's film legacy. Paramount Pictures Television's 13 Reasons Why, The Alienist and Jack Reacher have also been thrilling audiences. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount's passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount is a subsidiary of ViacomCBS, which reaches 700 million global subscribers through MTV, Nickelodeon, Comedy Central, BET and other media networks.

    Overview and Responsibilities

    Do you have a background in entertainment and experience with data analysis and qualitative and quantitative research? Then this is the role for you! The Executive Director will be responsible for primary & secondary research efforts and data analysis aimed at providing cohesive and actionable consumer insights within the Home Entertainment group. This role will report into the SVP, Worldwide Market Intelligence. Responsibilities to include:

    • Conduct market research to aid decision-making for all new theatrical release and catalog marketing campaigns related to consumer movie buying and renting behavior (both DVD/Blu-ray and digital buying/renting), as well as individual title insights.
    • Communicate market research findings to creative services, sales, digital marketing, media, and retail marketing teams.
    • Handle day-to-day vendor relationships relating to primary and secondary market research.
    • Design and manage research studies including vendor selection and management, methodology development, and analysis of results.
    • Analyze data and translate raw information into actionable insights and reports (including executive summaries).
    • Utilize your deep understanding of available data sets (box office, consumer title tracking, social media analytics, media spending, historical sales/rental data, etc.) and how they can be used for different analyses in the service of answering questions and solving problems.
    • Conduct internet searches, monitor trends, and use vendor tools to maximize research support with finite resources.

    Basic Qualifications

    • 8+ years of market research and/or consulting experience on the client or vendor side in a home entertainment, theatrical, marketing analytics, or consumer packaged goods department.
    • Proficient in entertainment research (TV/Film/Gaming), specifically around marketing content development and strategy.
    • Knowledge of multivariate analysis, factor analysis, regression modeling and other advanced statistical techniques.
    • Excellent quantitative and analytical skills. Experience planning, conducting and analyzing data from both qualitative and quantitative primary research studies, utilizing a variety of research methodologies.
    • Excellent presentation and writing skills.
    • Bachelor's Degree in business, market research, marketing strategy, statistics or related field strongly desired OR equivalent experience.

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