• Director, User Acquisition Marketing - BET+

    Location : CityStateForPosting Hollywood, CA
    Job Type
    Full-Time Staff
    iCIMS ID
  • About The Brand

    BET Networks, a subsidiary of ViacomCBS Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

    Overview and Responsibilities

    BET+ is a premium online streaming service with exclusive originals and thousands of TV episodes and movies from the best Black creators. A joint venture between BET Networks and Tyler Perry Studios, BET+ allows users to stream Black culture including hit movies, TV shows, stand-up comedy, award shows, and specials, all in one place, commercial free. The new service from BET Networks, a subsidiary of Viacom Inc., is the official home of Tyler Perry’s film, TV and stage works. The ad-free subscription video-on-demand service also provides users with access to original content from the likes of Will Packer, Tracy Oliver and many more. Visit BET.com/BETPlus to learn more.


    As Director, User Acquisition Marketing for BET+, you will be a key leader of our growing marketing team. You will be responsible for the strategy, planning and execution to our customer’s acquisition strategy. The Director will own the growth of new subscribers and new subscriber revenue. We are looking for a highly experienced, data driven marketer to lead all aspects of our customer acquisition efforts.

    • Define and own the acquisition strategy, planning, creative, execution, and optimization for all search, mobile, paid social and display channels to maximize subscriber growth, ROI and Customer Lifetime Value
    • Define budget allocation and optimization across all channels
    • Monitor, test, and improve performance across all acquisition channels, providing actionable recommendations to maximize KPIs
    • Manage the relationship with digital media agencies and marketing platforms to ensure flawless execution of acquisition campaigns
    • Lead innovation across acquisition channels to maximize performance
    • Working with cross-functional teams to ensure marketing operations efficiencies

    Basic Qualifications

    • Bachelor’s degree or equivalent work experience
    • Minimum 7 years of performance marketing experience in ecommerce, preferably with a technology company that has a subscription business and/or has strong IP

    Additional Qualifications

    • Significant experience with attribution models, data analytics, and trafficking
    • Deep knowledge and expertise in digital marketing, with key focus on programmatic display, search and paid social
    • Has sharp critical thinking and ability to translate quantitative & qualitative consumer data/insights into a strong, targeted marketing strategy
    • Experience defining success metrics and delivering on key metric targets with a drive for results
    • Output focused with aptitude to manage multiple campaigns simultaneously and drive towards implementation and results
    • Demonstrated project management, planning and time management skills
    • Fun, energetic, and collaborative personality
    • A strong passion for entertainment and/or music a plus
    • Easy and fun to work with!


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