The Creative Director is dynamic, driven and savvy, with a knowledge, passion, curiosity and love of black culture to support what’s hot, what’s next and what matters across BET Networks brands. The Creative Director must possess the ability to create award-winning promotional content for BET Networks existing and emerging distribution platforms. The Creative Director works with Writer/Producers, Editors, Designers and outside production resources all supporting multiple projects including ongoing weekly and monthly tune in promotion, image promotion, movie promotion, marketing initiatives and tentpole promotion. The Creative Director must work to identify, improve and solidify the brand identity of the network and to ensure that all production of linear, digital and social promotion, off-air sales and marketing presentations, on-air graphics and animation conform in content and style to network marketing and brand strategies. Further, Creative Director ensures that marketing initiatives are executed in a manner that elevates the brand and communicates the positioning of BET Networks.