• Manager, Audience Development & CRM -Nickelodeon

    Location : CityStateForPosting New York, NY
    Job Type
    Full-Time Staff
    iCIMS ID
  • About The Brand

    Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

    Overview and Responsibilities


    The Manager, Audience Development & CRM plays a key role on the Audience & Media Strategy team with the primary objective of developing and executing strategies for audience acquisition, retention, and activation across Nick Jr. and Nickelodeon. You'll be responsible for leading CRM campaigns across a variety of platforms, including, but not limited to, email, SMS, and paid media.


    You have a passion for crafting user journeys, a knack for analytics, and a desire to build innovative marketing solutions.


    Our mission at Nickelodeon is to make the world a more playful place, and we should deliver on that mission in everything we do. This role is a fantastic opportunity to work with beloved IP, help develop marketing campaigns for Nickelodeon’s most iconic brands, and research, explore and discuss the most exciting trends in digital every day.


    This position reports into the Sr. Director, Audience & Media Strategy.



    • Lead all aspects of acquisition efforts, including development of new programs, optimization of placements, creative development, and media buying
    • Recommend strategic, modern applications of CRM to connect with parents, fans of Nickelodeon, and fans of Nick’s competitors
    • Lead the Nickelodeon Birthday Club, inclusive of ongoing promotion, optimization, and content updates
    • Lead Nickelodeon newsletter efforts: Manage bi-weekly editorial calendar, develop monthly offers, manage communications to base, coordinate campaign production and reporting
    • Serve as gate keeper to Nickelodeon + associated Viacom 1st party databases, regularly ensuring database health and advancement of audience insights
    • Maintain close relationships with CRM vendors, staying abreast of all product updates
    • Work closely with team to build media recommendations for CRM programs, develop creative, and execute buys.
    • Manage SMS efforts: planning, creative development, copywriting, and execution
    • Utilize data and insights to develop testing plans that optimize performance and institute strategies that encourage fan engagement
    • Serve as subject matter expert on all things CRM and act as a resource for teams across the organization (Consumer Marketing, Franchise Marketing, Retail, etc.)
    • Manage budgets on a campaign, quarter, and annual level

    Basic Qualifications

    • Bachelor’s Degree required
    • Minimum of 3 years of related work experience
    • Prevoius experience supporting digital acquisition projects
    • Strong project management skills, organizational and communications skills
    • Working knowledge of Microsoft-based software: Outlook, Word, Excel, PowerPoint
    • Previous experience marketing to children and parents
    • Mobile marketing experience
    • Knowledge of HTML and basic Photoshop preferred
    • Paid social experience a major plus

    Additional Qualifications

    • Proven ability to think and write creatively
    • Excellent communication/interpersonal skills, including both written & verbal skills
    • Demonstrated self-starter with the ability to prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
    • Collaborative teammate who excels at building relationships
    • Strong desire to work for a global brand and help drive innovation within Nickelodeon
    • Very detail oriented
    • Strong eye for creative


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