• Coordinator, Media Planning/Buying Paid Social - MTV, VH1, LOGO & CMT

    Location : CityStateForPosting New York, NY
    Brand
    VH1
    Job Type
    Full-Time Staff
    iCIMS ID
    2019-13061
  • About The Brand

    With exclusive events, live performances, cutting-edge music documentaries, scripted series and original programs that explore the personal stories of today's most popular artists and celebrities, VH1 knows how to entertain and engage its audience across multiple platforms. Viewers can always count on VH1's slate of programming to be deliciously buzzworthy. Such hits include Mob Wives, Best Week Ever, Basketball Wives, Single Ladies, Love & Hip Hop, VH1 Storytellers, Behind The Music, VH1 Divas and the award-winning Rock Docs franchise. To watch music videos, exclusive music performances, TV series' episodes and exclusive clips, get access to a wide range of mobile content, and catch up on the day's hottest celebrity news, fans can check out VH1.com. With a presence across multiple languages and platforms, VH1 is where today's viewers stay connected to the music, celebrities and pop culture they love. Featured shows VH1 is a unit of ViacomCBS Inc. (NASDAQ: VIA, VIAB).

    Overview and Responsibilities

    ViacomCBS has a clear vision: to be the premier destination where a diverse mix of talented people want to come, to stay and do their best work. We pride ourselves on bringing the best entertainment to our global audiences, and we know our company runs on the hard work and dedication of our passionate and creative employees. Through television, film, digital content, live events, merchandise, studio production and more, we connect with billions of people in nearly every country in the world. At ViacomCBS, you will have the opportunity to develop your professional career at the home of iconic brands like BET, Comedy Central, MTV, Nickelodeon, Paramount and others.


    Overview & Responsibilities 


    The Paid Social team behind MTV, VH1, CMT and Logo is looking for a new Coordinator! This person will play a key role in our media planning and buying strategy, set up, execution and reporting across search and social platforms.

     

    This candidate will report directly to the Manager, Paid Social and will work closely with the Consumer Marketing and Brand Social teams in the execution of efficient paid social campaigns for show premieres and tentpole events.

     

    The ideal candidate will have a basic understanding of media planning and buying platforms, social media and entertainment industry trends, and passion for our brands.


    Responsibilities 

    • The Coordinator, Paid Social is responsible for assisting in the development and execution of paid search and social media campaigns across MTV, VH1, CMT and Logo
    • Working with the Manager, help translate overall marketing strategy and insights to actionable paid social strategy, and build strategic campaign recommendations (flighting, targeting, media mix, etc.) across search and social platforms (Instagram, Twitter, etc.)
    • Compile social audience insights from a variety of sources to inform campaign planning and execution
    • Ensure campaign assets are received, reviewed and trafficked in a timely manner, and that they align with the overall campaign approach
    • Aid in the execution of paid social campaigns, including QAing, building campaigns using self-service tools, monitoring performance, and making real-time optimizations
    • Compile and track performance and campaign benchmarks, build wrap-up reports and share relevant takeaways with internal teams
    • Research and share new industry trends and bold executions, and keep up to date with new platforms and opportunities in the paid social space

    Basic Qualifications

    • Bachelor’s Degree required
    • 1-2+ years working in media buying and/or planning, with strong preference for specialization in entertainment marketing or social media focus

    Additional Qualifications

    • Self-motivated, extremely detail-oriented and independent worker with strong track record of cross-functional collaboration
    • Able to juggle multiple projects, deadlines, teams and personalities with a positive attitude
    • Proficiency in Outlook, Microsoft Word, Excel and Powerpoint
    • Hands-on experience with paid search and social buying platforms including Facebook Business Manager and Google Ads
    • Familiarity with social analytics and listening tools
    • Extremely detail oriented
    • Collaborative team player who excels at building relationships
    • Strong desire to work for a global brand and help drive innovation
    • Passion for all things pop culture and television!

     

    #LI-NE1

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