• Manager, Analytics Implementation

    Location : CityStateForPosting New York, NY
    Job Type
    Full-Time Staff
    iCIMS ID
    2019-12765
  • About The Brand

    Viacom has a clear vision: to be the premier destination where a diverse mix of talented people want to come, to stay and do their best work. We pride ourselves on bringing the best entertainment to our global audiences, and we know our company runs on the hard work and dedication of our passionate and creative employees. Through television, film, digital content, live events, merchandise, studio production and more, we connect with billions of people in nearly every country in the world. At Viacom, you will have the opportunity to develop your professional career at the home of iconic brands like BET, Comedy Central, MTV, Nickelodeon, Paramount and others.

    Overview and Responsibilities

    The Viacom Digital Analytics team supports the digital presence (web sites, apps, OTT) for Viacom brands such as Nickelodeon, MTV and Comedy Central worldwide. The team is a center of excellence focused on reporting, analyzing and evangelizing data observations and experiments to quantify the health and optimization efforts of Viacom’s Digital platforms. We perform an invaluable function in the decision-making of every digital footprint.

     

    We are responsible for the Design Data Collection Specs and working with our counter parts on the product analytics side to translate data into actionable insights and provide a fact-based space for evaluation of new ideas and creative risks.

     

    Given the important nature of the insights, the team wishes to engage a super excited, fun-loving senior Implementations manager, to ensure the digital team has the information it needs to operate effectively.

     

    Do you thrive in a diverse environment and are comfortable with a team that has sense of humor? This will be a perfect opportunity!

    Overall Responsibilities:

    • Support and handle the data analytics implementations of Adobe Analytics across all our brand and digital platforms
    • Monitor the implementation of a data integrity process to support the quality and validity of our data collection work.
    • Evaluate the implementation methodologies used, data quality and commonalities across various third-party data sets and develop strategic recommendations on behalf of the Analytics team
    • Work with QA Test automation engineers to build automation scripts for QA validation to support our platform updates and launches
    • Experience and understanding of web and app cycles, product development rituals & working with Jira and confluence
    • Experience with packet sniffer and debugging tools such as: Charles Proxy & VPNs for HTTP requests validation
    • Identify analysis needs and resolve tagging issues affecting analysis and develop solutions to continue contributing to the product teams and other partners
    • Support the business to leverage our information sources to improve our decisions and provide insights into audience behavior
    • Develop compelling weekly and monthly written analyses and presentations
    • Demonstrate expertise with various tracking services, their methodologies and applications – continuously identify the proper information solutions for business needs
    • Continually look for process and reporting improvements and implement those changes were applicable

    Basic Qualifications

    • Deep level user of digital Analytics solutions such as: Adobe Analytics (Omniture) or Google Analytics
    • 1-5 years of research and analytics experience, preferably in the digital space
    • College degree

    Additional Qualifications

    • Experience with Tableau and/or Power BI and or programming languages such as R, Python is strongly recommended
    • Experience with A/B testing and statistical significance techniques such as t-test, ANOVA, correlation, etc.
    • Ability to clearly articulate and present initiatives to creative and technical teams alike
    • Hands-on experience with Marketing LTV analytics solutions such as: Tune, Apps Flyer, Urban Airships, etc.
    • Solid client management skills – experience agency side and/or supporting large, diverse internal client groups
    • Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with extraordinary analytical and critical thinking skills
    • Highly organized and detail-oriented – obsessive about accuracy and the applicability of findings
    • Self-starter who is energetic, enthusiastic, adaptable and customer-oriented
    • Excellent quantitative skills, written and verbal communication, and presentation skills

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