Pluto TV is hiring for a Project Manager in our growth department who is interested in being a part of one of the fastest growing tech startups in the country and applying your background to the full spectrum of marketing: audience acquisition, outreach and retention execution.
- Create and execute acquisition and retention marketing campaigns across PPC, Paid Social, Display/Video campaigns, etc
- Maintain daily, weekly and monthly reports to monitor performance and budgets across all channels
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the campaigns
- Plan and launch A/B tests for landing page optimization, ad copy, promotional cadence and segment discovery
- Optimize and grow existing channels + identify, evaluate and recommend new to test
- Work with cross-functional teams to coordinate creative assets, landing page creation, and presentations.
- Drive the execution of the retention campaign strategy which includes managing the campaign calendar, drafting campaigns, scheduling and launching campaigns. These will span email, push notification, in-app notification and retargeting.