• Manager, Social Media/Digital Strategy & Production - MTV, VH1, CMT

    Location : CityStateForPosting New York, NY
    Brand
    MTV
    Job Type
    Full-Time Staff
    iCIMS ID
    2019-12007
  • About The Brand

    MTV is the leading global youth media brand in 180 countries, reaching 450 million households in nearly 30 different languages across every platform. MTV is the world's premier youth entertainment brand, the cultural home of the millennial generation and a pioneer in creating innovative programming for young people. MTV reflects pop culture with award-winning content built around compelling storytelling, music discovery and activism across TV, the internet and other platforms. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, theatrical films and MTV Studios.

    Overview and Responsibilities

    Overview:

    The MTV, VH1 & CMT team is seeking a Manager to join the award-winning team responsible for digital content and social media marketing around their biggest events including the MTV Video Music Awards and Movie & TV Awards. Working under the guidance of Directors on this digital team, this role manages content strategy and content production for smaller-scale specials, and assists with aspects of planning and executing larger tentpole projects - this includes management of social accounts, web and content distribution.  They have a hand in creative ideation, content conception, development, production and distribution. The position will require candidates to work interdepartmentally across Marketing, Project Management, Design, Integrated Marketing, Communications, and Video Production.

     

    Responsibilities:

    • Building social/digital plans that ladder up to overall marketing campaign; working with marketing and brand teams to incorporating social plans into overall briefs and documentation
    • Produce forward-thinking social media content including social videos, memes, gifs, etc.
    • Generate sponsor and branded content opportunities, working with Integrated Marketing reps to develop and execute
    • Managing day-to-day posting/publishing and fan engagement on social media accounts.
    • Maintaining quality content and presentation on web sites and social accounts relevant to their projects
    • Creating and managing holistic schedules and timelines
    • Track metrics and usage patterns on all platforms to improve and maximize streams/views and engagement.

     

     

     

    Basic Qualifications

    • Minimum 3 years in a digital content, marketing or social media-based role
    • Bachelor’s degree required

     

     

    Additional Qualifications

    • Be highly organized, detail-oriented and a creative thinker
    • Passion for MTV, VH1 and CMT brands and deep knowledge of pop culture, movies and music
    • Experience producing and creating content for various platforms
    • Copywriting skills as well as skilled background and understanding of brand tone of voice
    • Command of social media best practices
    • Experience with Adobe Photoshop, Microsoft Office, Keynote/Powerpoint, HTML editing tools, video editing, and content management systems
    • Knowledge of SEO best practices, HTML, XML, Flash, Adobe and other common web-publishing technologies a plus.

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